Wednesday, December 3, 2008

Why you should avoid big box blogs

It was a somewhat surreal experience to open my Google reader the other day, and have it recommend my own blog to me. It was my top recommendation, right after the Red Lobster Blog. ("The stories and experience of Red Lobster employees.") On the one hand, it was nice to know that my Google reader knows me well enough to think that my own blog might, perhaps interest me, (should I be interested in my own blog?) but on the other hand it was slightly baffling to find out that my top recommendation was the Red Lobster Blog. I have never worked at a Red Lobster, I may have eaten there once in my life, and I have little to no interest in chain restaurants in general or the employees who work in them. What was more concerning, however, was discovering that while my blog has 25 subscribers, the Red Lobster Blog has 216 loyal followers. 191 more people are more interested in hearing about who picks their nose over their sizzlin' shrimp scampi than they are in reading about little old independently-owned, non-franchised me. In this world of Wal-Marts, Red Lobster blogs, and the ever declining economy, it's the mom and pop blogs that get hit the hardest, you know? We work our tails off two to five times a week, enduring backaches, neck strain, and possible carpal tunnel syndrome, and all for a handful of comments at the end of the day. But we can't feed our egos on a handful of comments!

Please, readers, support your independent bloggers. I'll be here, performing marketing research and re-thinking branding strategies to better serve you, in the hopes that maybe, someday, I will be able to work my way up the corporate ladder and compete with the likes of the geniuses behind the Red Lobster Blog. Either that or I'll start a new blog called The Secret Olive Garden - Everything you never wanted to know about America's favorite faux Italian-themed restaurant! (Post #1: From Antipasto to Zuppa di Toscana - Your waiter has spit in them all!) The first twenty-five people to subscribe get a free order of breadsticks!

7 comments:

  1. I'm officially delurking. I love your writing and your blog! Keep up the good work!

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  2. Your blog is not only better than the Red Lobster Blog, it is better than Red Lobster period. (More satisfying, better for the waistline, and a much reduced risk of food poisoning.)

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  3. Whee, a delurker! Thanks, Kim!

    And thanks to you too, Jane. Better than lobster is high praise indeed! :)

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  4. My google reader pops up some really crazy stuff. It'll be a farm blog, a mommy blog (WTF?), then a $ex blog. I'm trying to figure out whose blog to blame for the last one.

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  5. ...what about a friendys blog :) ha...remember??

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  6. Wait, there's a Red Lobster blog? Say hello to reader #217. Good luck to you other 24, I'm going to have to back out of this one to make room for the all you can eat shrimp deal at Red Lobster. Woooo

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  7. Wow! You have 25 subscribers?! I think that's impressive! (Ohhh ... that sounded way better in my head. It's honestly not meant to be sarcastic!) I'd also way rather read about some small aspect of your life than anything at all about any chain/ big box/ franchise.

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